In the last ten years we have seen literally thousands of people from the capital opting for the pleasures of the ancient capital.
Now businesses are following suit with Taylor Wimpey and now the Scottish Society for the Protection of Animals siting their HQs here.
I had the pleasure of visiting the latter's new HQ in Halbeath on Friday. The modern offices are ideal for their animal rescue hotline, fundraising, marketing, education and PR functions.
Their inspectors save thousands of domestic, farm and wild animals from harm and danger every year. Their vets and staff in their centres look after, rehabilitate and rehome thousands more animals.
All this - and more - is paid for by fundraising. They receive no Government support.
They are very welcome in Dunfermline.